Our first collection isn't even a month old, and Homes & Gardens has already called it "just as sleek and streamlined as you'd imagine." For the last two years the Apto team has worked harder than ever to get to market. Hearing someone finally interact with (and love) the designs is the gold star on top of an already exciting launch.
When one of America's most respected home design publications covers your debut drop, not as a roundup mention, but as a full feature, you take a moment to appreciate it. This is that moment.
Devin Toolin, Style Editor at Homes & Gardens, said Apto makes "household essentials look chicer than ever." Her piece features our entire inaugural collection (Launch 01). Toolin took care to understand each product and distill "the Apto difference". Read the entire article here.
"The new it-brand in town."
— Homes & Gardens
Here's what they said:
Curved frame, open shelves, hidden cable management. For the bedroom that has everything — except clutter. $395
Four shelves, 12 pairs, one clean entryway. Display it or stash it — it works either way. $225
Four quadrants. Your most-used tools, always within reach, always organized. $62
Sleek wooden magnets in varied sizes. Your fridge, finally as considered as the rest of your home. $48
Six ceramic coasters with a waffle-wave geometry. Functional objects that earn their place on the table. $48
This is what we set out to do
We created Apto because we are dedicated to creating well-designed pieces at a fair price. This review is a reminder that when you build something with genuine intention, people notice.
The collection is live. There's more coming. And we're only getting started.